British Railways Publicity

Awayday Family

The following images are from a booklet for staff describing the 1974 Awayday advertising campaign.

Awayday Family Once again our Awayday family will be seen everywhere - in a dozen different TV commercials, on posters at your station, in leaflets, in local and evening newspapers - in fact the press advertisements show a 100% increase on last year.

And don‘t forget - display all the Awayday posters and leaflets you can, because the more people see them, the better the campaign will work.
   
Awayday Family Awayday Family
   
Awayday Family Awayday Family
Underground train advertising card
 
Underground train advertising card
Awayday Family Awayday Family
Double royal posters
 
Double royal posters
Awayday Family Awayday Family
London posters and leaflet
 
London‘s Capital Radio ran Awayday commercials

Posters

Awayday Awayday Awayday Awayday
1972 1972 1972 1972
Awayday Awayday Awayday Awayday
1972 1972 1972 1972
Awayday Awayday Awayday Awayday
1972 1972 1973 1973
Awayday Awayday Awayday Awayday
1974 1976 1976 1976
Awayday Awayday    
1976 1980    

Leaflets

Awayday Awayday Awayday Awayday Awayday
November 1972 December 1972 January 1973 March 1973 May 1973
Awayday Awayday Awayday Awayday Awayday
August 1973 May 1974 May 1974 May 1974 June 1974
Awayday Awayday Awayday Awayday Awayday
July 1974 July 1974 Summer 1974 May 1975 March 1976
Awayday Awayday Awayday Awayday Awayday
May 1976 July 1976 May 1976 June 1978 January 1982
Awayday Awayday      
April 1983 May 1983      

Awayday Awayday Awayday Awayday
September 1973 1976 June 1977 June 1977

Places to visit

Places to visit Places to visit Places to visit Places to visit Places to visit
1977 1979 1980 1982 1974
Places to visit Places to visit Places to visit Places to visit Places to visit
1976 1976 1974 1977 1980
Places to visit Places to visit      
1974 1959      

Excursions

Excursions Excursions Excursions Excursions
April 1952 April 1953 April 1953 June 1954
Excursions Excursions Excursions Excursions
September 1954 April 1955 June 1955 October 1956
Excursions Excursions Excursions Excursions
April 1957 June 1957 October 1957 March 1959
Excursions Excursions Excursions Excursions
Whitsun 1960 June 1960 October 1960 September 1961
Excursions Excursions Excursions Excursions
Easter 1962 April 1962 June 1963 September 1963
Excursions Excursions Excursions Excursions
June 1964 September 1964 April 1965 April 1965

Excursions Excursions    
1970 May 1971