TV Commercials

Nicole! 1992 (Agency: Saatchi & Saatchi)

Saatchi’s excellent spoof ad for InterCity manages to send up just about every successful car commercial of the time. ‘Welcome to the IC 125’ glamourises the features of the HSTs, with 30 litre engines, fully automatic transmission, superb off-road performance, cruising at 125 mph, 200 yards of leg room, excellent fuel consumption ..Shots include a 125 passing a burning field (a la Peugeot), characters from several well known car ads and ends with a new twist to Renault’s “Papa”, “Nicole!” exchange.

“InterCity - now you’re motoring!”