TV Commercials

Train to Plane 1985 (Agency: J Walter Thompson)

Targeted at business travellers, this objective of this commercial was pretty straight forward, to show the ‘comfort’ and space benefits of travelling InterCity rather than flying. Hence the end line by Hywel Bennett, “your 7:45 from Euston, nicer than your 747!”.

This commercial was produced in at least six regional variations. This version was shown in London. Other regions used different end lines. For example, in the Granada TV area the reference was “your 7:35 to London, nicer than your 747!”.

The commercial was first transmitted in February 1985.