TV Commercials

Persil Free Rail Tickets (Agencies: Dorland Advertising & Marketing Events)

By 1983 the very popular ‘Persil Free Tickets’ promotion had already run for two years. The free ticket offer was extended to cover rail/sea journeys to France, Belgium Holland and Germany. This neat little commercial features the charismatic Martin Shaw and highlights the ticket offer to Paris. As an interesting aside Lever Brothers were persuaded to provide a series of free samples from their vast product range. These were used as prizes for stations to encourage them to return the application forms to the BRB (CAS) for counting - it worked!

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